Responsibilities include:

📍Lead the setup, configuration, and migration to Google Ad Manager across TheBlock.co and related properties 📍Manage programmatic advertising operations, including defining price floors, setting CPMs, and optimizing revenue 📍Implement audience segmentation and targeting strategies to improve campaign performance and yield 📍Support direct-sold campaigns by managing inventory, trafficking creatives, and monitoring pacing and delivery 📍Generate regular ad performance reports and insights for internal stakeholders and external advertisers 📍Partner with Sales, Design, and Engineering teams to ensure ad placements are technically sound, well-integrated, and meet brand standards 📍Create scalable systems for managing sponsorships, homepage takeovers, custom creatives, newsletters, and other premium inventory 📍Troubleshoot issues across ad serving, delivery, and performance, including device targeting and site speed impact 📍Explore new monetization opportunities including native ad formats, header bidding, and server-to-server integrations

Required Qualifications:

📍3+ years of experience in ad operations, including hands-on use of Google Ad Manager (GAM) 📍Deep understanding of programmatic advertising mechanics, pricing strategy, yield optimization, and ad inventory management 📍Familiarity with ad tech tools and platforms (e.g. GAM, AdX, SSPs, header bidding solutions) 📍Experience setting up and managing segmentation, targeting, and custom key-values for advertisers 📍Strong analytical skills with the ability to derive insights from data and implement improvements 📍Experience collaborating cross-functionally with Sales, Engineering, Product, and Design teams 📍Proficient in reporting and visualization tools such as Looker Studio or Google Analytics

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