Share this article
USAA: Our Members Are 'Actively Engaged' in Bitcoin
USAA's Vic Pascucci speaks to CoinDesk about the financial services company's recent investment in bitcoin services company Coinbase.
By Stan Higgins
Updated Sep 11, 2021, 11:29 a.m. Published Jan 29, 2015, 11:10 p.m.
USAA's recent entrance into the bitcoin space may have been driven, in part, by interest in the technology among its own membership.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The Fortune 500 financial services company, based in Texas, was among a diverse group of investors that took part in Coinbase's $75 million Series C funding round, which was announced earlier this month. USAA, founded in 1922, focuses primarily on the US military and veteran market.
The financial group's head of corporate development, Vic Pascucci, said that USAA envisions digital currencies playing a possible role in future services, and cited internal data that points to interest in bitcoin among its customers.
Pascucci told CoinDesk:
“We see great future potential in bitcoin and digital currencies to allow us to better serve our members. We’re starting to see USAA members embrace bitcoin. Our research shows that USAA members are more actively engaged in bitcoin than the average consumer.”
USAA's statements suggest that the investment in Coinbase serves a dual purpose, to both position it in the alternative digital finance space, as well as the bitcoin market itself.
Interest in returns
Pascucci said that USAA took part in the funding round out of a desire to both explore new technologies as well as generate profitable returns.
At the same time, he pointed to Coinbase as a successful company within the growing bitcoin space, noting:
“USAA regularly looks for investments that achieve financial return that contributes to our financial strength, enhance the services we provide to our members or help address strategic business reasons."
“[Coinbase is] the market leader in the bitcoin wallet space,” Pascucci added. “They have tremendous technology and management.”
The company left the door open to a potential application of bitcoin to its operational process, though it remains unclear how the financial group might utilize the protocol.
"We see [bitcoin] as more of an enabler, with great future potential for us to better serve our members," he said.
Tanaya Macheel contributed reporting.
Image via USAA, Shutterstock
Mehr für Sie
Was Sie wissen sollten:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
Mehr für Sie
From Lockstep to Lag, Bitcoin Poised to Catch Up With Small Cap Highs
The Federal Reserve begins Treasury bill purchases later Friday, starting with $8.2 billion as part of its reserve management program.
Was Sie wissen sollten:
- The Russell 2000 index has pushed to new all time highs alongside strength across U.S. equities and metals, while bitcoin remains 27% below its peak, marking a rare divergence after years of moving in sync.
- With small-cap stocks highly sensitive to falling interest rates and 2026 earning-per-share growth expectations near 49%, according to Goldman Sachs, improving macroeconomic conditions could realign bitcoin and crypto with small-cap strength.
- The Federal Reserve starts Treasury bill purchases today with an initial $8.2 billion operation, the first step in a $40 billion reserve management program running until April.
Top Stories
