Share this article

Bitcoin's Rivalry With Gold Plus Millennial Interest Gives It 'Considerable' Upside Potential: JPMorgan

A Friday note outlines institutional, corporate and millennial interest in the leading cryptocurrency.

Updated Sep 14, 2021, 10:23 a.m. Published Oct 24, 2020, 3:43 p.m.
bank vault

Bitcoin has proven itself to be a risk asset, not a safe haven, with “considerable” potential upside, according to a Friday note from JPMorgan’s Global Quantitative and Derivatives Strategy team obtained by CoinDesk.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

Writing to clients in “Flows & Liquidity,” one of JPMorgan's flagship publications, the authors said that characterizing bitcoin as a “risk” asset rather than a “safe” asset is “more appropriate” based on the leading cryptocurrency’s increased positive correlation with the Standard & Poor's 500 Index since March.

Bitcoin’s function as a risk asset is “likely more of a reflection of a need for an ‘alternative’ currency rather than a need for a ‘safe’ asset or ‘hedge’.”

“To some extent, this is also true with gold,” the authors add, although the yellow metal’s volatility is notably lower than bitcoin’s.

How investors currently perceive bitcoin’s value implies that it could “compete more intensely” with gold as an "alternative" currency over the coming years, the analysts wrote. Bitcoin’s role as a gold competitor is amplified by millennial investors’ interest in cryptocurrency, according to the note, and the inevitability of the younger investor demographic becoming “over time a more important component” of the investor universe.

Read more: What Bitcoin Can Learn From Gold About Staying ‘Clean’

Bitcoin’s market capitalization would have to increase by a factor of 10 before it could match the total private sector investment in gold, the author’s note, adding that “even a modest crowding out of gold as an alternative currency over the longer term would imply doubling or tripling of the bitcoin price from here.”

“In other words, the potential long-term upside for bitcoin is considerable.”

Beyond millennial investor interest, the note highlights the significance of corporate and legacy investor interest giving credibility to bitcoin as an investment vehicle. Specifically, PayPal’s Wednesday announcement of support for bitcoin and alternative cryptocurrencies (altcoins) is “another big step toward corporate support for bitcoin,” according to the note.

The authors also identify “strong growth” in institutional investor interest in bitcoin indicated by activity in CME futures and options markets. As of Thursday, for example, CME bitcoin futures markets quietly became the second-largest measured by open interest, overtaking BitMEX and Binance, two dominant crypto-only trading platforms.

Read more: Bitcoin’s Correlation With Gold Hits Record High

Utility as a store of value isn’t the only catalyst for potential upside, however. According to the authors, the price of bitcoin and altcoins could appreciate significantly if adopted as means of payment. "The more economic agents accept cryptocurrency as a means of payment in the future, the higher their utility and value,” the note says.

Ultimately, even though bitcoin “looks currently overbought for the near term,” the authors reiterate that the potential long-term upside for bitcoin is “considerable.”

More For You

State of the Blockchain 2025

State of the Blockchain 16:9

L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.

What to know:

2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.

This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.

More For You

Miner capitulation is a contrarian signal, indicates renewed bitcoin momentum, VanEck says

A matador faces a bull

VanEck data shows declining bitcoin mining activity has historically preceded strong returns in bitcoin.

What to know:

  • VanEck data shows that in the past 30 days bitcoin’s hashrate dropped by the most since April 2024
  • Hashrate declines are historically aligned with miner capitulation and markets closer to local bottoms than tops.
  • According to VanEck, periods of negative 90-day hashrate growth have delivered positive 180-day bitcoin returns 77% of the time.