Gen C | CoinDesk
From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier
Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet money" by delivering culturally resonant campaigns that define the next decade of global adoption.
Up Next
Circle's Vision for Programmable Money with Tim Queenan
Robinhood's Blueprint for a New Financial System
MoneyGram's Bold Prediction to Onboard "Hundreds of Millions"
In The Middle of The Before and After with Ariel Wengroff
PayPal’s Path to On-Chain Payments and Financial Inclusion
The Future of Toys is Digital
Algorithmic Sameness and the Future of Creativity with Kyle Chayka
Where Art Meets Algorithm: Inside Refik Anadol’s AI-Driven Worlds
Jack Butcher's Blueprint for Modern Value Visualization
The Future of Money Is Stable
The Art of Crypto Brand Building at Scale
GEN C: The Wireless Revolution Fueled by Blockchain
Legacy Rewired: Where Traditional Media Meets New Tech
The 1,000 Hands of Sam Spratt
Your Brand Is Your Product Hard, Hitting Truths About Marketing
Why Collecting Makes Us Happy
The Rebirth of Enron with Connor Gaydos
Digital Art and Cultural Acceptance With MoMA's Madeleine Pierpont
Verifying Truth in the Age of Misinformation, With Melody Hildebrandt of Fox
Driving Into the Metaverse With Pia Schörner of BMW
Advertisement
Coindesk Series
CoinDesk Live at Binance Blockchain Week 2025
CoinDesk Live brings you into the heart of Binance Bl...
Filecoin Onchain Cloud Launch at DePIN Day Buenos Aires 2025
Tune in live for the announcement of Filecoin Onchain...
CoinDesk Policy & Regulation in Washington, D.C.
Tune in as CoinDesk hosts critical conversations in W...
