Share this article
Email Service MailChimp to Block ICO, Crypto Marketing
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
By Nikhilesh De
Updated Sep 13, 2021, 7:45 a.m. Published Mar 29, 2018, 7:32 p.m.
UPDATE (29, March 21:26 UTC): MailChimp said in a tweet that "cryptocurrency-related information isn't necessarily prohibited," provided the sender is not selling, trading, storing or marketing cryptocurrencies.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings starting next month.
In an email sent to a MailChimp customer and obtained by CoinDesk, the company said that it will no longer allow its service to be used for crypto campaigns because they are "too frequently associated with scams, fraud, phishing, and potentially misleading business practices."
The policy change will take effect on April 30, according to the email.
"We made this decision to update our Acceptable Use Policy in order to protect the millions of businesses that use MailChimp for their marketing," the email added. The company also made a point to note that "we recognize blockchain technology is in its infancy and has tremendous potential."
The prohibition is reflected in the firm's acceptable use policy, which was updated on Thursday and states:
"...we cannot allow businesses involved in any aspect of the sale, transaction, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering, to use MailChimp to facilitate or support any of those activities."
The firm – which allows customers to automate email campaigns and is frequently used for marketing purposes – is the latest to put in place a ban on cryptocurrency-related ads. Since January, several high-profile companies have taken similar steps, including Facebook, Twitter and Google. In the case of Google, the policy change won't take effect until June.
Editor's note: This article has been updated with new information.
Post-it notes image via Shutterstock
More For You
L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.
What to know:
2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.
This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.
More For You
Gold knocks on a door that's been shut for 50 years as bitcoin tests a defining support
Measured against U.S. money supply, gold is back at levels that marked major historical peaks, while bitcoin retraces toward a key cycle floor.
What to know:
- Gold is challenging a resistance zone against the U.S. money supply that was last seen in 2011 and the early 1970s, and only broken decisively during the late 1970s surge.
- Against the same measure, bitcoin, known to some as digital gold, is testing support near the April "tariff tantrum" low that also marks prior cycle high from March 2024.
Top Stories
